It's human nature (ego) for people to only see what they want to believe no matter what facts are presented. They don't want facts, they want their feelings placated. I know this because I learned it, bitterly, first hand.
Many, many years ago, I was being, intuitively, told (sensing something was not right) that there was something bad going on in my life, but I didn't want to believe it. I kept pushing it out of my mind. Then facts presented itself and I still didn't want to believe it. Why? Because I was raised to believe in the good of people. And "good" people didn't deliberately hurt others.
But "good and bad" depends on one's perspective - one's belief - one's cultural awareness. That, which I was ignoring, was a truth I didn't want to know. I wanted to reject it because I knew it would hurt me. As my dad used to say, sometimes the truth can hurt. It's what others have called the bitter truth.
Since then, I've learned to follow my gut feelings. When I sense doubt, I, instinctively, back off in order to investigate my feelings. Is "someone" trying to tell me there's a new truth that needs to be understood?
Because, I've learned - and have taught - that there is only one truth in the universe to follow and that's God's truth - God's wisdom. If you really want the truth, you'll get it. Even if you don't like it. And for anyone who considers themselves an atheist, use "ultimate truth" instead. The objective is seeking truth, even if we don't like the answer.
In addition, I've also learned (and taught) not to be hasty in judging as truth can change. So, every minute of every day, we should never assume that things are the same. Just as the weather can change, so can human nature. And just because we don't like it, doesn't change the truth. And just because we want to placate our egos with "our truth" there's still God's (ultimate) truth to contend with.
Like it or not. Hurtful or not. Bitter or not.